Branding project from 2001 for a New York-based software development company called Codpieceware:
The company’s name was a reference to Stanley Kubrick’s 1971 film “Clockwork Orange.” The blue X shape borrowed from Apple’s liquid-themed system software branding, and the red figure was a nod to Beastie, the BSD daemon mascot.
Codpieceware sought to help users take advantage of the UNIX functionality within Apple’s new operating system. One of their applications was a system diagnostics and analysis utility called “Logg.app.”
Early conceptual branding ideas:
