Branding project from 2001 for a New York-based software development company called Codpieceware:

Codpieceware Logo 2001

The company’s name was a reference to Stanley Kubrick’s 1971 film “Clockwork Orange.”  The blue X shape borrowed from Apple’s liquid-themed system software branding, and the red figure was a nod to Beastie, the BSD daemon mascot.

Logo closeup.
Logo closeup.
Codpieceware Logo Black
Stencil Codpieceware logo.
Codpieceware logo layers in Illustrator.
Codpieceware logo layers in Illustrator.

Codpieceware sought to help users take advantage of the UNIX functionality within Apple’s new operating system.  One of their applications was a system diagnostics and analysis utility called “Logg.app.”

Application icon for Mac OS X 10.0.
“Logg.app” Application icon for Mac OS X 10.0.
Illustrator document layers.
Illustrator document layers.

Early conceptual branding ideas:

Preliminary cartoonish logo.
Preliminary cartoonish logo.
Codpieceware "Logg.app" icon concept development.
Codpieceware “Logg.app” icon concept development.
Codpieceware logo concept development.
Codpieceware logo concept development.
Codpieceware